The right piece of lingerie can be an instant confidence-booster and the six companies listed below certainly understand this.
These Canadian lingerie companies have made it their mission to empower women by encouraging them to embrace their bodies — their campaigns feature women of all shapes and sizes, looking and feeling their most confident. As pretty as artwork, composed of delicate and feminine pieces you’ll be sure to swoon over.
It may not surprise you that these lingerie companies were all founded by women. The women behind these well-crafted garments want you to feel confident and sexy in your own skin – and lingerie. And that’s not hard when their collections are as gorgeous as these.
Handmade in Toronto, this elegant line of lingerie is meticulously crafted by a team of craftswomen – it takes 25 steps and components to make just one of their bras. Known for their gorgeous body suits, Fortnight Lingerie has attracted praise from high profile fans such as Khloe Kardashian and they have been featured in fashion magazines the world over. The brand hopes to “make women feel confident and beautiful in their own skin”. Italian jerseys, European lace and the brand’s own “Power Mesh” combine to create a line of timeless garments that work support and flatter too.
Named after its founder and designer, this Toronto-based line aims to empower women by encouraging them to embrace their own sexy, rather than the one dictated by industry standards. The brand features lingerie and loungewear made for comfort and style, with pieces made with jerseys, knits and soft elastics to that move with the wearer. They recently launched the The Self Love Club – a movement focused on creating dialogue focused on self love, acceptance, and embracing one’s individual beauty. Not a mere marketing ploy, the company’s site explains, “The club is not us, the club is not purchasing a garment, the club is you and your attitude.” A brand that offers comfortable undergarments and empowers women to love themselves – we consider that a worthy addition to our underwear drawer.
Founded by designer Julia Rechel, Ellesmere is based in Montreal and uses a selection of delicate silks and lace — each and every piece is hand sewn to fit and flatter, and they’re totally swoon-worthy. The line was launched last year and Ellesmere says the collection is made up of pieces inspired by “the Arctic North and its parallels with city life”. As cool as the brand’s goal of seeking to empower its wearers to feel their most confident in skin and their skivvies.