Does Carly Rae Jepsen want to get a front seat in the next Calvin Klein show, perhaps between ASAP Rocky, Khalid and Billie Eilish? For those who watched the new video of the single “Party for One”, this would be a natural conclusion, including Ms. Jepsen and some of the most obvious product displays recently seen on the screen, in Calvin Klein underwear. The form appears.
When Ms. Jepsen took off her miniskirt, Calvin’s panties appeared in the video for about 38 seconds, and several of her videos co-starred, including at least one extra woman and two men.
Absolut Vodka and Postmates also played a supporting role in the video because Ms. Jepsen and her companions met in the hotel lobby. In general, “Party for One” is an unmistakable ode to the troika brand, which has not been ignored by the audience.
Surprisingly, however, Calvin Klein did not realize that this was happening. “Kevin Klein did not facilitate the placement of the product in Ms. Jepsen’s video,” a spokesperson said. (He didn’t see or hear the video before he contacted.) “But we are always happy to see artists using our products as a creative expression.”
“Carly has no relationship with Calvin Klein and there are no upcoming partners. It is worth noting that this is not a paid integration, but it is such a classic brand, CK underwear is the only way out,” Ms. Jeppesen The spokesman later confirmed.
Ms. Jepsen did not get paid for using these underwear, nor did she talk about her becoming one of the collections of her famous faces. But it’s easy to imagine why someone like Ms. Jepsen or her multifaceted manager Scooter Braun would be interested in attracting eyes like brands like Calvin Klein (although Ms. Jepsen and Mr. Braun’s representatives did not respond to requests for comment).
Ms. Jepsen is a 32-year-old Canadian pop singer who is known for her 2012 song “Call Me Maybe”, which she turned into a more refined sound in the 2015 album “Emotions”. She invited a star-studded team of songwriters to merge the creators of the popular music scene (Sia) with big-name independent filmmakers (Dev Hynes, Ariel Rechtshaid).
Ms. Jepsen gets more than five million traffic per month on Spotify, much less than Britney Spears, but millions more than independent artists in her peers like Grimes.
Ms. Jepsen used her unusual celebrities to get high-profile videos. In 2015, Tom Hanks starred in “I really like you”, and when I met Ms. Jepsen, I spoke on the streets of New York and danced at the end of the video.
As for minimalism, the brand Calvin Klein, built in jeans and underwear, experienced a renaissance in front of the relatively new chief creative officer Raf Simons, a highly respected Belgian designer who diored in 2016. Joined the house after working with Jil Sander. And is known for its ability to enhance commercial advertising by projecting it into the art of alternatives and intellectuals.
For example, since arriving in Klein, Mr. Simmons used the entire clan Kardashian to advertise underwear, and reached an agreement with the Andy Warhol Visual Arts Foundation to use the artist’s work on jeans and household items and make Millie Bobby Brown, Saoirse Ronan, Brooke Shields, Lupita Nyong’o and Paris Jackson (and others) his celebrity faces.
Ms. Jepsen may be there one day? The brand will not close the door to the possibilities. However, although Ms. Jepsen is doing very well, many different body types can wear Calvins, although the video information (to celebrate myself!) is positive, but eventually the underwear looks a bit lonely under the light.