In terms of value, the US men’s underwear market is expected to have a compound annual growth rate of 5.8% during the forecast period and is expected to reach a value of nearly $60 million by 2026. Among all the various products on the market, boxer shorts are expected to be the fastest growing segment of the 2016-2026 evaluation period. In addition, XXXL is expected to be the fastest growing in the decade due to rising levels of obesity. In the entire US underwear market, the mass merchant distribution channel sector accounts for nearly 70% of the market value, and the online store share is about 10%.
Increasing awareness of personal hygiene and increased disposable income contribute to income growth in the US men’s underwear market
Raising men’s awareness of health, health and personal hygiene is affecting their use of two fresh/clean underwear in one day. In addition, increasing disposable income, lifestyles anytime, anywhere, improving living standards and changing consumer preferences are driving revenue growth in the US men’s underwear market. In addition, modern retail formats such as supermarkets, discounted distribution stores and pharmacies are increasing product visibility. In addition, the provision of various products related to men’s underwear at preferential prices has also contributed to the online shopping trend of American underwear.
The US men’s underwear market is highly competitive due to the relatively large number of global and local lingerie apparel manufacturers. The market is characterized by high brand loyalty. It has been noted that consumers in the United States prefer known and well-known brands and are often reluctant to switch to new brands that appear on the market. In addition, customers lack difficulty in purchasing underwear from physical stores due to the lack of products of their choice. These may become limiting factors in the growth of the US men’s underwear market.
The growing demand for fashion and trendy underwear is a factor that is expected to increase the demand for boxing shorts in the US men’s underwear market during the forecast period.
As of the end of 2015, the Boxer Briefing estimated to account for more than 30% of the value contribution, and is expected to have a compound annual growth rate of 6.0% during the assessment period. The increased disposable income coupled with changes in consumer lifestyles is a factor that is expected to stimulate the demand for boxer underwear during the forecast period. As of the end of 2015, the boxer shorts department is expected to occupy about 15% of the market share, and the compound annual growth rate is expected to reach 7.3% within ten years. The increasing number of urban males in the United States is increasing consumer spending on fashion products, which may spur US demand for boxing shorts.
A brief snapshot of the number of boxer type underwear segments
In 2015, the short part of the boxer was worth more than $970 and is estimated to be worth more than $1,000 by the end of 2016.
By 2026, the boxer short film is expected to reach a value of more than $18 million, with a compound annual growth rate of 6.4% during the forecast period.
The boxer short film in the US men’s underwear market is expected to create an absolute $ chance of more than $500,000 in 2016.
In 2015, the market value of the boxer shorts division exceeded $4.45 million and is estimated to reach a value of approximately $47 billion by the end of 2016.
By 2026, the boxer shorts are expected to reach a value of more than $7.7 million, with a compound annual growth rate of 5.1% during the forecast period.